In many companies, senior leaders talk a lot about collaboration. But what they often do instead is hand down detailed orders.
They tell teams exactly what to do and how to do it, then expect accountability for the results. The problem? You get a group of people working like hired guns:
This isn’t collaboration, it’s control. And control rarely inspires creativity, ownership, or innovation.
Great leaders take a different approach. Instead of pushing solutions, they push context and purpose down the chain.
They explain the “why” behind the challenge and give teams the space to figure out the “how.”
When people understand the bigger picture, they feel ownership of the outcome. That’s when teams:
If you want solutions that stick, don’t hand down step-by-step orders. Hand down the problem, the purpose, and the context. Trust your teams to shape the best path forward.
Because when you give people the “why” instead of just the “what,” you don’t just get complianceyou get commitment.